Enter your address for a free broker-reviewed price opinion and listing preview — before you choose a plan.
Comparison based on a typical 2.5–3% listing-side commission, shown here at 3%. Buyer-agent compensation, if you choose to offer it, is separate, set by you, and not included. Fortify’s flat fee is due at closing only if your home sells.
We prepare a broker-reviewed preview so you can see exactly how your home is positioned — then choose a Fortify plan only if you like what you see.
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Real broker oversight on every preview — pricing, positioning and MLS rules. A broker is the license level above an agent, and one signs off on every Fortify listing. Not a VA, not an algorithm.
See the exact copy buyers will read, written to position your home — yours to edit before anything goes live.
The broker suggests the support level that fits your home and timeline — you decide. No plan is locked until you approve.
No signup, no commitment. We start preparing your free preview.
Asking price, timeline, a couple of details about the home.
See your listing, headline and pricing. Adjust anything you like.
Pick the plan that fits — exposure only, or advisor guidance through closing.
On the MLS — the database every agent and every real estate site pulls from — typically within 24 hours after seller approval, and automatically on Zillow, Realtor.com, Redfin & 100+ sites.
One flat fee, due only when your home sells. Nothing before then.
Most sellers think the only choice is an expensive agent or going it alone. Fortify is the support model in between.
Hands-on help, but you typically pay a listing-side percentage commission whether or not you need the full package.
Licensed broker review, full MLS exposure and as much guidance as you want — for one flat fee paid at closing. Every home sale already runs through a licensed broker — with Fortify you work with the brokerage directly, instead of paying an agent’s commission on top.
Many basic flat-fee services focus mainly on MLS entry, leaving more of the pricing, showing, offer and closing work to the seller.
Every plan is $0 today, with one flat fee due at closing — only if your home sells.
For confident sellers who mainly need professional listing exposure.
For sellers who want a seller-led listing that runs like an agent-led one.
For sellers who want expert guidance through offers, contracts and closing.
| Feature | Essentials$995 at closing | Pro$2,495 at closing | Elitefrom $3,995 at closing |
|---|---|---|---|
| Licensed broker listing reviewEvery listing reviewed before it goes live | ✓ | ✓ | ✓ |
| Error & rule check before you go liveWe double-check your listing for mistakes and rule violations that could delay or derail your sale. | — | ✓ | ✓ |
| On the MLS + every major siteZillow, Realtor.com, Redfin, Homes.com + 100 sites | ✓ | ✓ | ✓ |
| Listing photos | Up to 25 | Unlimited | Unlimited |
| Professional photography & floor planProfessional shoot + floor plan, scheduled at launch | $495 add-on | $495 add-on | ✓ |
| Listing edits after going livePrice changes always free on every plan | Up to 3 | Unlimited | Unlimited |
| Electronic lockbox for agent showingsBuyer’s agents can access your home securely, and the lockbox logs every entry. (Supra eKEY-compatible.) | — | ✓ | ✓ |
| Showings scheduled for you — no phone tagShowings get requested, confirmed, and tracked automatically. (Powered by ShowingTime.) | — | ✓ | ✓ |
| Buyer’s agent fee — optional, and handled for youPaying the buyer’s agent is now optional. You decide if and how much — we handle the paperwork either way. | ✓ | ✓ | ✓ |
| What your home is worth — in writing, signed by the brokerA formal Broker Price Opinion with nearby comparable sales — from a licensed broker, not an algorithm. | ✓ | ✓ | ✓ |
| Pricing strategy session before you listWhere to price, the lowest offer you’d take, and when you’d adjust — decided with your broker before day one. | — | — | ✓ |
| Ongoing pricing guidance while you’re on the marketIf showings slow down, we tell you why and what to change — before your listing goes stale. | — | — | ✓ |
| Support channel | Email & portal | Priority email & phone | Direct broker line |
| Offer review & negotiation guidanceBroker reviews terms, flags issues, advises on counter | — | — | ✓ |
| Contract & closing guidanceTimeline and deadline tracking, inspection response, closing walk-through | — | — | ✓ |
All plans provide full MLS exposure · $0 today · Cancel before you accept an offer and owe nothing
Every Fortify listing is prepared under active broker supervision and complies with MLS rules and Florida real estate law — not a VA, not an algorithm, not a form.
No. It’s $0 today. You pay one flat fee out of your sale proceeds at closing — and only if your home sells. Cancel before you accept an offer and you owe nothing; if your listing term ends without a sale, you owe nothing either.
No. Entering your address just starts a free, broker-reviewed preview. You choose a plan only after you’ve seen how your home is positioned — nothing goes live until you approve.
No — it’s optional. Since the 2024 industry rule changes, sellers decide whether to offer the buyer’s agent anything, and how much. Many sellers still choose to, to attract more showings, but it’s entirely your call. Whatever you decide, Fortify handles the paperwork correctly.
Yes. Fortify Listing Services LLC is a licensed Florida brokerage (FL #CQ1074119), with active licenses in Florida, Arizona and Tennessee. Real broker oversight on every listing — verifiable at MyFloridaLicense.com.
FSBO and many basic flat-fee MLS services can reduce listing costs, but sellers often handle more of the pricing, presentation, showing, offer and closing work themselves. Fortify combines professional listing exposure with broker review and optional support levels, so sellers can choose how much help they want.
You approve your listing, sign a simple listing agreement (about 60 seconds — it’s called a “limited-service agreement,” and it’s what lets us charge a flat fee instead of a commission), and your home goes live on the MLS, typically within 24 hours after approval. You can upgrade your support level anytime, free.
“Fortify was simple and straightforward to work with. We started with one plan and later added more support, which ended up being a good fit for us. We liked the flexibility, the communication in the portal, and being able to save on commission while still having help when we needed it. We’d recommend them.”
Free broker price opinion + broker-reviewed listing preview, delivered in writing, ready in a few hours — prepared by a licensed Florida broker, before you choose your Fortify plan.
An opinion of value, not an appraisal · Derived from public-record and MLS data · Not intended to solicit property currently listed with another broker.
