Before You Pay a Full Listing Commission — Compare Fortify
Fortify is a broker-supported listing alternative for capable sellers with market-ready homes — built to deliver broker-approved MLS exposure, major-site visibility, seller control, and support when it matters, while saving thousands compared with a percentage-based listing commission.
Broker-Review & Support • Major-Site Visibility • Pay only if your home sells • Upgrade anytime
Not FSBO Alone. Not a Full-Commission Listing.
Fortify gives capable sellers a broker-supported path between doing everything alone and paying for a traditional listing model they may not need.
Seller Control
You stay involved in pricing, showings, decisions, and negotiations — with the level of support you choose.
Professional Exposure
Your home is prepared through a licensed broker listing process and distributed to major real estate sites buyers already use.
Broker Support When It Matters
A licensed Florida broker reviews your listing, with additional support available for pricing, showings, offers, negotiations, and closing.
How It Works
STEP
Tell Us About Your Home
Enter your property details, photos, pricing, and selling preferences online.
STEP
Choose Your Support Level
Pick the plan that matches how much help you want — from basic professional listing exposure to broker guidance through offers and closing.
STEP
We Prepare Your Home Listing
Fortify reviews your information and prepares your listing for publication through the broker listing system.
STEP
Your Home Appears Everywhere
Your listing is distributed to major real estate websites and becomes visible to buyer agents.
STEP
Stay in Control - Pay only if you sell
Manage showings, review buyer interest, and make decisions with the support level you selected. Your Fortify flat fee is due at closing only after a successful sale..
No traditional listing-agent commission. No long-term listing contract. No penalty for upgrading support later. Pay only if your home sells.
What Every Fortify Plan Includes
Every Fortify plan gives you the foundation of a professional home listing: broker-entered MLS exposure, major-site distribution, buyer-agent visibility, and seller support — without a percentage-based listing commission.
- Broker-entered MLS listing
- National syndication (Zillow, Realtor.com, Redfin, etc.)
- Seller dashboard for listing management
- Freedom to upgrade support during the listing
- Visibility to all buyer agents through the listing network (MLS)
- Standard email & portal support, so you're never alone
Compare the Traditional Model to Fortify
You do not have to choose between paying a percentage-based listing commission and managing every detail alone. Fortify gives you a structured, broker-supported listing path with clear support options and flat fees due only if your home sells.
Traditional Listing Model
- Percentage-based listing fee
- Binding Listing Agreement required
- Pressure & limited control
- Cost increases with sale price
- Agent controlled sales process & pressure to accept offers and terms
Fortify Broker Model
- Flat fee due only at closing
- Licensed broker review
- Seller led full control
- MLS & Major-site listing distribution
- Support options for showings, offers, and negotiations
Fully Compliant. Broker-Supported. Built for Real Sellers.
Is Fortify Right for You?
Fortify is not a bare-bones DIY listing site, and it is not a traditional full-service agent model. It is designed for sellers who want a more flexible way to get professional listing exposure while staying in control of the sale and at a fraction of the cost.
Ideal Fit If You:
- Want your home visible on major real estate sites.
- Want to avoid a traditional percentage-based listing fee.
- Are comfortable staying involved in your sale.
- Want licensed broker support available if pricing, showings, offers, or negotiations get complicated.
Not Ideal If You:
- Want a traditional agent to manage every step.
- Prefer a fully hands-off sale over control and savings.
- Have never sold a home in the past.
- Do not want to manage showing activity or buyer-agent communication.
What Your Home Listing Will Look Like
A clean, professional, fully-compliant MLS listing — identical to what full-service agents publish.
Your listing presentation stays professional and MLS-compliant — regardless of which plan you choose.
Start With the Support Level Your Sale Requires
Confident sellers who mainly need professional listing exposure can choose Essentials. Sellers who want deeper broker guidance through pricing, offers, negotiation, and closing can choose Elite.
- Essentials
FOR CONFIDENT, HANDS-ON SELLERS
Confident sellers who are comfortable coordinating access, responding to buyer-agent inquiries, and managing the sale process themselves.
A lean professional listing option for sellers who are comfortable managing showings, buyer inquiries, offers, and negotiations themselves.
- Licensed broker listing review
- Professional listing preparation
- Publication at major home-search sites
- Visibility to buyer agents through the broker listing network
- Live on MLS within ~24 hours
- Up to 25 seller-uploaded photos
- Limited listing edits
- Standard email & portal support
- Expanded listing edits/photos
- Broker-led pricing, negotiation, or contract guidance
- Electronic lockbox
- ShowingTime / automated showing setup
- Custom Yard Sign
- Priority support
- Offer, negotiation, or contract guidance
Need help later?
Upgrade to Pro or Elite anytime — no penalties.
- Pro
SUPPORT FROM THE START – RECOMMENDED FOR MOST SELLERS.
Our Pro Plan Includes everything in Essentials, plus the showing tools, lockbox support, buyer-agent cooperation, and priority support that help a seller-led listing operate more like a traditional listing.
- Everything in Essentials
- Broker detail and compliance review before posting
- Expanded photo capacity, where permitted
- Expanded or unlimited listing edits, subject to listing rules
- Electronic lockbox for use during the sale
- ShowingTime or equivalent showing request setup, where available
- Priority Support (email & portal)
- Broker-led pricing and positioning review
- Contract and addenda guidance
- Offer(s) review and response strategy
- Offer acceptance & transaction support
- Transaction support & guidance
- Buyer Inspection & repairs guidance
- Closing coordination guidance
- Negotiation support as needed
- Priority Broker access
- Elite
Broker guidance for higher-stakes decisions.
Includes everything in Pro, plus broker support for pricing position, offer review, response strategy, negotiation issues, contract questions, and closing coordination guidance.
- Broker-led pricing & positioning review
- Contract & addenda guidance
- Offer(s) review and response strategy
- Offer acceptance & transaction support
- Transaction support & guidance
- Buyer Inspection & repairs guidance
- Closing coordination guidance
- Negotiation support as needed
- Priority Broker access
Elite Pricing Caps
To keep pricing simple, predictable, and aligned with our current service scope, Elite fees are capped by final sales price:
- Sales Price up to $600,000 → $3,995
- $600,001 – $1,000,000 → $4,995
- $1,000,001 – $2,000,000 → $5,995
- $2,000,001 – $3,000,000 → $6,995
* Elite services are currently offered for homes listed up to $3,000,000.
Best For - Sellers with higher-value homes, unusual properties, multiple-offer situations, inspection or appraisal risk, relocation pressure, or limited negotiation experience.
Buyer-Agent Cooperation
Pro and Elite listings include MLS-approved electronic lockbox access and automated showing requests to ensure buyer agents can easily show your home — helping maximize traffic and offers.
Cancelation Before Acceptance
You can cancel anytime before accepting an offer any pay only $149. Flat fees are only due if your home sells.
Yard Sign Installation Available
Flat-fee add-on for sellers who want professional on-site listing signage. Order after your listing is accepted & live.
Pay-at-Closing Assurance
All “Pay at Closing” options are only due upon a successful sale. No upfront payment. No hidden fees.
Listing Plan Upgrades
No additional payments are required for any plan upgrades.
All plans provide full MLS exposure.
Higher tiers add automation and broker involvement — not commissions.
What Our Sellers Say
“Fortify helped us save over $18,000. The MLS listing went live the same day, and we had showings immediately.”
“I wanted control without the pressure of a traditional agent. Fortify gave me exactly that — and great support when I needed it.”
“The process was simple, transparent, and fast. I’d recommend this to anyone comfortable selling their own home.”
No Long-Term Contracts. No Pressure.
Sell on your terms, with optional support available only when you want it.
How Fast Will Your Listing Go Live?
Enter details + upload photos
Listing goes live
Broker compliance review
Syndication to major platforms
We keep the process fast, simple, and transparent.
Still Have Questions?
We’re here to help you decide if Fortify is the right fit — no pressure.
Frequently Asked Questions
Licensed Florida brokerage • MLS compliant • Flat fees • Upgrade anytime
Ready to List Your Home on the MLS?
Get full MLS exposure, keep control, and pay when you sell.